Privacy Policy

Last Updated: August 26, 2026

HOMEPORT LIMITED, doing business as Famiware (“Famiware,” “we,” “us,” or “our”), operates this website, online store, and related services, including all associated information, content, features, tools, products, and services (collectively, the “Services”).

Famiware specializes in dinnerware, tableware, and related dining products and primarily serves customers in the United States.

Our online store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how HOMEPORT LIMITED, doing business as Famiware, collects, uses, processes, and discloses your personal information when you visit or use our Services, make a purchase or other transaction, create or use an account, subscribe to marketing communications, contact us, or otherwise interact with Famiware.

If there is a conflict between our Terms of Service and this Privacy Policy with respect to the collection, processing, use, or disclosure of personal information, this Privacy Policy will control.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood the practices described in this Privacy Policy.

1. Personal Information We Collect or Process

For purposes of this Privacy Policy, “personal information” means information that identifies, relates to, describes, or can reasonably be linked or associated with you or another identifiable individual.

Personal information does not include information that has been anonymized, aggregated, or de-identified so that it cannot reasonably be linked to an identifiable individual.

Depending on how you interact with our Services, where you reside, and applicable law, we may collect or process the following categories of personal information:

Contact Information

This may include:

• Your name;
• Email address;
• Telephone number;
• Billing address;
• Shipping address;
• Other contact information that you provide to us.

Payment and Financial Information

This may include:

• Payment method;
• Billing information;
• Payment confirmation;
• Transaction information;
• Other information necessary to process purchases, refunds, or other transactions.

Payments may be processed by third-party payment providers such as Shopify Payments, PayPal, card networks, financial institutions, or other payment service providers.

We do not necessarily receive or store your complete credit card or debit card number when your payment is processed directly by a third-party payment provider.

Account Information

If you create or use a customer account, we may collect information such as:

• Username;
• Password or authentication credentials;
• Saved addresses;
• Order history;
• Preferences;
• Account settings;
• Communication preferences.

Order and Transaction Information

This may include:

• Products you view;
• Products you add to your cart;
• Products you save or show interest in;
• Products you purchase;
• Returns;
• Exchanges;
• Refunds;
• Cancellations;
• Order history;
• Transaction history.

Communications With Us

We may collect information that you provide when you communicate with Famiware, including when you:

• Contact customer service;
• Submit a product inquiry;
• Request a return, exchange, or refund;
• Submit a complaint;
• Participate in surveys or promotions;
• Submit a product review;
• Contact us by email or other communication channels.

Device and Technical Information

We may automatically collect certain technical information, including:

• IP address;
• Browser type;
• Browser settings;
• Device type;
• Operating system;
• Network connection information;
• Device identifiers;
• Referring URLs;
• Other technical identifiers.

Website and Usage Information

We may collect information about how you interact with our Services, including:

• Pages viewed;
• Products viewed;
• Links clicked;
• Time spent on pages;
• Search activity;
• Shopping cart activity;
• Website navigation;
• Interaction with advertisements or marketing campaigns.

Marketing and Advertising Information

We may collect information relating to your interaction with:

• Marketing emails;
• Promotional campaigns;
• Online advertisements;
• Product recommendations;
• Social media advertisements;
• Other marketing communications.

2. Sources of Personal Information

We may collect personal information from the following sources:

Directly From You

We may collect information directly from you when you:

• Place an order;
• Create or manage an account;
• Contact Famiware;
• Subscribe to marketing communications;
• Submit a product review;
• Participate in a survey or promotion;
• Request customer service;
• Otherwise provide information to us.

Automatically Through Our Services

We may collect certain information automatically when you use our Services through:

• Cookies;
• Pixels;
• Tags;
• Web beacons;
• Scripts;
• Local storage technologies;
• Similar tracking technologies.

From Our Service Providers

We may receive information from third parties that provide services to us, including:

• Shopify;
• Payment processors;
• Fulfillment providers;
• Shipping carriers;
• Customer service providers;
• Analytics providers;
• Marketing providers;
• Advertising providers;
• Fraud prevention providers.

From Business Partners and Other Third Parties

Where permitted by applicable law, we may receive information from:

• Advertising platforms;
• Social media platforms;
• Analytics providers;
• Marketing partners;
• Other business partners.

3. How We Use Your Personal Information

We may use personal information for the purposes described below.

Providing and Fulfilling Our Services

We may use your information to:

• Process purchases;
• Process payments;
• Confirm orders;
• Fulfill orders;
• Arrange shipping and delivery;
• Provide order tracking;
• Process returns;
• Process exchanges;
• Process refunds;
• Process cancellations;
• Create and manage customer accounts;
• Remember your preferences;
• Maintain your shopping cart;
• Provide customer support;
• Respond to questions;
• Provide product recommendations;
• Provide product reviews or other interactive features;
• Operate and improve our Services.

Improving Our Website and Customer Experience

We may use information to:

• Understand how customers use our website;
• Analyze website traffic;
• Analyze shopping behavior;
• Improve website functionality;
• Improve product offerings;
• Improve customer service;
• Personalize your shopping experience;
• Measure the performance of products, content, and promotions.

Marketing and Advertising

Subject to applicable law, we may use your personal information to:

• Send marketing emails;
• Send promotional communications;
• Inform you about new Famiware products;
• Inform you about special offers, promotions, or sales;
• Recommend products based on your interests or purchases;
• Display advertisements on our website;
• Display advertisements on third-party websites or platforms;
• Measure advertising effectiveness;
• Perform advertising attribution;
• Create or analyze advertising audiences;
• Conduct retargeting or remarketing campaigns.

Where required by applicable law, we will obtain your consent before using personal information for certain marketing or advertising purposes.

You may opt out of promotional emails at any time by clicking the “Unsubscribe” link contained in our marketing emails.

Security and Fraud Prevention

We may use personal information to:

• Authenticate accounts;
• Secure transactions;
• Detect fraud;
• Prevent fraudulent transactions;
• Detect suspicious activity;
• Investigate unauthorized access;
• Prevent illegal or malicious activity;
• Protect our website and systems;
• Protect Famiware, our customers, and other parties.

If you create a Famiware account, you are responsible for maintaining the confidentiality of your login credentials.

You should not share your account password or other authentication credentials with other individuals.

Communicating With You

We may use your information to communicate with you concerning:

• Orders;
• Shipping;
• Delivery;
• Returns;
• Exchanges;
• Refunds;
• Customer service requests;
• Product questions;
• Account information;
• Policy changes;
• Other matters relating to your relationship with Famiware.

Legal and Regulatory Purposes

We may process personal information where reasonably necessary to:

• Comply with applicable laws and regulations;
• Respond to valid legal process;
• Respond to government or regulatory requests;
• Respond to law enforcement requests;
• Establish or defend legal claims;
• Investigate suspected violations of our Terms of Service or policies;
• Protect our rights;
• Protect the rights, property, or safety of our customers or others.

4. How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary to operate our business, provide our Services, or comply with applicable law.

Shopify

Our ecommerce store is powered by Shopify.

We may disclose or make personal information available to Shopify as necessary to operate our store, provide ecommerce functionality, process transactions, detect fraud, provide customer services, analyze store activity, and provide other Shopify services.

Service Providers

We may disclose personal information to vendors and service providers that perform services on our behalf, including providers of:

• Website hosting;
• Information technology;
• Cloud storage;
• Payment processing;
• Fraud detection;
• Data analytics;
• Customer support;
• Warehousing;
• Order fulfillment;
• Shipping;
• Logistics;
• Email services;
• Marketing services;
• Advertising services.

These service providers may process information for us or as otherwise permitted by applicable law and their applicable terms and privacy notices.

Payment Providers

When you make a purchase, your payment information may be processed by:

• Shopify Payments;
• PayPal;
• Credit or debit card networks;
• Financial institutions;
• Other payment processors.

These providers may process your personal information in accordance with their own privacy policies and legal obligations.

Shipping and Fulfillment Partners

To deliver your order, we may disclose information such as your:

• Name;
• Shipping address;
• Telephone number;
• Email address;
• Order information;
• Delivery instructions.

This information may be provided to:

• Warehouses;
• Fulfillment providers;
• Shipping carriers;
• Logistics companies;
• Customs authorities;
• Other parties involved in delivering your order.

Marketing, Analytics, and Advertising Partners

Subject to applicable law and your privacy choices, we may disclose certain information to marketing, analytics, advertising, and social media partners in order to:

• Analyze website usage;
• Measure advertising effectiveness;
• Personalize advertising;
• Conduct retargeting;
• Improve marketing campaigns;
• Understand customer behavior.

Depending on the laws applicable where you reside, certain disclosures for targeted or cross-context behavioral advertising may be considered a “sale” or “sharing” of personal information.

Where applicable, you may have the right to opt out of these activities.

Affiliates and Corporate Transactions

We may disclose information to our affiliates or members of our corporate group where appropriate.

We may also disclose or transfer personal information in connection with a proposed or completed:

• Merger;
• Acquisition;
• Financing;
• Reorganization;
• Sale of assets;
• Bankruptcy;
• Other corporate transaction.

Legal Requirements

We may disclose personal information when reasonably necessary to:

• Comply with applicable law;
• Respond to a subpoena;
• Respond to a court order;
• Respond to a search warrant;
• Respond to a government or regulatory request;
• Enforce our Terms of Service;
• Protect our legal rights;
• Protect the safety, rights, or property of Famiware, our customers, or others.

5. Relationship With Shopify

Our Services are hosted and supported by Shopify.

Shopify collects and processes certain personal information concerning your access to and use of our Services in order to provide, secure, maintain, and improve Shopify's services.

Information that you submit through our store may therefore be transmitted to and processed by Shopify and Shopify's service providers in jurisdictions outside your state or country of residence.

Shopify may also provide certain features that use information obtained from interactions with our store and other Shopify merchants to improve ecommerce services, fraud prevention, personalization, advertising, analytics, or other Shopify services.

In certain circumstances, Shopify may act independently in determining the purposes and means of processing personal information, including when customers use Shopify consumer-facing services such as Shop or Shop Pay.

For more information regarding Shopify's privacy practices, please review Shopify's Consumer Privacy Policy and privacy resources available through Shopify.

6. Cookies and Similar Technologies

Famiware, Shopify, and our service providers may use cookies and similar technologies when you visit or interact with our Services.

These technologies may include:

• Cookies;
• Pixels;
• Web beacons;
• Tags;
• Scripts;
• Local storage;
• Similar online tracking technologies.

We may use these technologies to:

• Operate our website;
• Maintain website security;
• Keep items in your shopping cart;
• Remember your preferences;
• Keep you signed into your account;
• Understand website traffic;
• Understand how visitors use our website;
• Improve website performance;
• Analyze shopping behavior;
• Measure marketing campaigns;
• Prevent fraud;
• Personalize content;
• Provide relevant advertising.

Some cookies may be necessary for our Services to function properly.

Other cookies may be used for analytics, personalization, marketing, or advertising.

Where required by applicable law, we will provide appropriate choices regarding non-essential cookies and similar technologies.

You may also be able to manage cookies through your browser settings or privacy controls provided through our website.

Blocking or disabling certain cookies may affect the functionality or availability of certain features of our Services.

7. Targeted and Behavioral Advertising

We may work with advertising, analytics, social media, or marketing providers to help us advertise Famiware products and measure the effectiveness of our advertising.

For example, information concerning:

• Products you viewed;
• Products placed in your cart;
• Purchases you made;
• Pages you visited;
• Advertisements you interacted with;

may be used to help determine which Famiware advertisements may be relevant to you.

Depending on applicable law and where you reside, this activity may constitute:

• Targeted advertising;
• Cross-context behavioral advertising;
• Sharing of personal information;
• Sale of personal information.

Where applicable, you may have the right to opt out of such processing through privacy controls made available on our website or by contacting us.

8. Your Privacy Choices

Depending on where you reside and applicable law, you may have certain choices concerning how your personal information is processed.

Marketing Communications

You may unsubscribe from promotional emails by clicking the “Unsubscribe” link included in our marketing emails.

If you unsubscribe from promotional messages, we may still send you non-promotional communications, including:

• Order confirmations;
• Payment confirmations;
• Shipping notifications;
• Delivery updates;
• Return and refund communications;
• Customer service responses;
• Account notices;
• Legal or policy notices.

Cookies

Where available, you may use our website's privacy controls or cookie settings to manage certain non-essential cookies.

You may also modify your browser settings to block or delete cookies.

Targeted Advertising and Data Sharing

Where required by applicable law, we may provide a mechanism that allows you to opt out of certain:

• Targeted advertising;
• Cross-context behavioral advertising;
• Sale of personal information;
• Sharing of personal information.

9. U.S. State Privacy Rights

Residents of certain U.S. states may have additional rights regarding their personal information under applicable state privacy laws.

These rights vary by state and may apply only if Famiware is subject to the relevant law.

Depending on where you reside and applicable law, your rights may include the following.

Right to Know or Access

You may have the right to request information concerning the personal information that we collect, use, maintain, or disclose about you.

Right to Delete

You may have the right to request deletion of certain personal information that we maintain about you, subject to applicable exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information that we maintain about you.

Right to Data Portability

You may have the right to request a copy of certain personal information in a portable and readily usable format.

Right to Opt Out of Sale or Sharing

Where applicable, you may have the right to opt out of the sale or sharing of personal information as those terms are defined under applicable privacy laws.

Right to Opt Out of Targeted Advertising

Where applicable, you may have the right to opt out of the processing of personal information for targeted advertising purposes.

Sensitive Personal Information

Where provided under applicable law, you may have certain rights relating to the use or disclosure of sensitive personal information.

Famiware does not intend to use sensitive personal information for purposes beyond those reasonably necessary to provide our Services, process transactions, maintain security, prevent fraud, comply with applicable law, or conduct other legally permitted activities.

Right to Non-Discrimination

We will not unlawfully discriminate against you for exercising privacy rights available to you under applicable law.

Authorized Agents

Where permitted by applicable law, you may designate an authorized agent to submit certain privacy requests on your behalf.

We may require reasonable evidence that the agent has authority to act on your behalf and may require you to verify your identity directly with us.

Verification of Requests

We may take reasonable steps to verify your identity before fulfilling certain requests to access, correct, or delete personal information.

The information required for verification will depend on the nature of the request and the sensitivity of the information involved.

Submitting a Privacy Request

To exercise a privacy right that may be available to you, please contact us at:

Email: service@famiware.com

Please include sufficient information for us to understand and respond to your request.

We will respond in accordance with applicable law.

10. California Privacy Rights

If you are a California resident and applicable California privacy law applies to Famiware, you may have additional privacy rights.

These may include the right to:

• Know the categories of personal information collected about you;
• Know the categories of sources from which personal information is collected;
• Know the business or commercial purposes for collecting, using, selling, or sharing personal information;
• Know the categories of third parties to whom personal information is disclosed;
• Access specific pieces of personal information;
• Request correction of inaccurate personal information;
• Request deletion of certain personal information;
• Opt out of the sale or sharing of personal information;
• Limit certain uses or disclosures of sensitive personal information where applicable;
• Receive equal service and pricing when exercising your privacy rights.

Famiware does not sell personal information for monetary payment in the ordinary meaning of the word “sell.”

However, certain advertising, analytics, or marketing activities involving third-party technologies may be considered “selling” or “sharing” under certain U.S. privacy laws even where no money is exchanged.

Where applicable, Famiware will provide appropriate methods for California consumers to exercise relevant opt-out rights.

Where legally required, we will also recognize qualifying browser-based opt-out preference signals.

Third-Party Websites and Services

Our Services may contain links to websites, social media services, payment providers, or other online services operated by third parties.

If you follow a link to a third-party website or use a third-party service, that third party's privacy policy and terms will govern its collection and use of your information.

Famiware does not control third-party websites and is not responsible for their:

• Privacy practices;
• Security practices;
• Content;
• Availability;
• Accuracy;
• Products or services.

We encourage you to review the privacy policies and terms of third-party services before providing personal information to them.

Children's Privacy

Our Services are intended for a general audience and are not directed to children under the age of 13.

We do not knowingly collect personal information directly from children under the age of 13.

If you are a parent or legal guardian and believe that a child has provided personal information to us without appropriate authorization, please contact us at:

service@famiware.com

If we learn that personal information from a child has been collected in violation of applicable law, we will take reasonable steps to delete it.

We do not knowingly sell or share, as those terms are defined under applicable privacy laws, personal information belonging to individuals under the age of 16.

Security of Personal Information

We use reasonable administrative, organizational, technical, and physical safeguards designed to protect personal information against:

• Unauthorized access;
• Unauthorized disclosure;
• Loss;
• Misuse;
• Alteration;
• Destruction.

However, no security system or method of transmitting information over the Internet can be guaranteed to be completely secure.

Accordingly, we cannot guarantee the absolute security of personal information.

You should avoid sending confidential or highly sensitive information through unsecured communication channels.

Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or as otherwise required or permitted by applicable law.

Retention periods may depend on factors including:

• Whether you maintain a Famiware account;
• Whether the information is necessary to fulfill an order;
• Shipping and fulfillment requirements;
• Customer service requirements;
• Returns and refunds;
• Payment disputes;
• Warranty matters;
• Fraud prevention;
• Tax obligations;
• Accounting requirements;
• Financial recordkeeping requirements;
• Legal obligations;
• Potential or actual legal claims.

When personal information is no longer reasonably necessary, we may delete, anonymize, aggregate, or otherwise dispose of it in accordance with applicable law and our business practices.

International Transfers of Personal Information

HOMEPORT LIMITED is based in Hong Kong, while Famiware primarily serves customers in the United States.

We also use Shopify and other service providers whose systems, affiliates, employees, or service providers may operate in multiple jurisdictions.

As a result, your personal information may be transferred to, stored in, or processed outside your state, province, or country of residence.

These jurisdictions may include:

• Hong Kong;
• The United States;
• Canada;
• Singapore;
• Other jurisdictions where Shopify or our other service providers operate.

Privacy and data protection laws in these jurisdictions may differ from the laws in your place of residence.

Where required by applicable law, we will use appropriate safeguards or legally recognized mechanisms relating to international transfers of personal information.

Complaints and Privacy Questions

If you have questions, concerns, or complaints regarding how Famiware processes your personal information, please contact us using the information provided below.

We will review privacy-related inquiries and respond in accordance with applicable law.

Depending on where you reside, you may also have the right to submit a complaint to a competent privacy or data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in:

• Our business practices;
• Our Services;
• Our products;
• Shopify functionality;
• Payment providers;
• Fulfillment providers;
• Marketing technologies;
• Applicable laws or regulations;
• Other operational, legal, or regulatory requirements.

When we update this Privacy Policy, we will post the revised version on our website and update the “Last Updated” date at the top of this Privacy Policy.

Where required by applicable law, we may provide additional notice of material changes.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise a privacy right that may be available to you, please contact us:

Company: HOMEPORT LIMITED
Email: service@famiware.com
Address: Room 03, 38/F Sunshine Plaza, 353 Lockhart Road, Wanchai, Hong Kong

For purposes of applicable data protection laws, HOMEPORT LIMITED, doing business as Famiware, is the controller of personal information collected through the Famiware Services, except where Shopify, a payment provider, or another third party acts as an independent controller under applicable law.